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A Guide For Small Business

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Jay Bean, CEO of FreshLime, is a tech entrepreneur with over 20 years of experience empowering SMBs to grow through emerging technologies.

As a business owner, generating revenue is obviously a top priority. If you aren’t growing and expanding, you likely won’t be in business for long. How to continue to innovate, however, is the golden goose. In 2021, QR codes became a popular and efficient tool to grow revenue, attract new customers and strengthen existing customer relationships. Almost 50% of those surveyed in the U.S. and U.K. said they had seen an increase in QR codes usage since the pandemic, so this is the bandwagon that business owners should consider jumping on. One of the latest advances to consider is smart QR codes. 

What is a smart QR code?

A smart QR code is a QR code that takes the scanner somewhere other than just a webpage. Now, let me be clear in saying that there is nothing wrong with a business using QR codes to direct people to your website. However, a smart QR code takes it a step further and allows customers to scan and be driven to a text or web chat conversation with your business. You can also change or update the online content. With smart QR codes, you can make your business easy to work with even before the first interaction takes place.

Engage and make money using smart QR codes.

In a survey of over 1,000 people, 74% of consumers prefer communicating with businesses through text messaging. Smart QR codes allow businesses to offer customers the convenience of having a text conversation simply by opening the camera on their smartphone. Convenient conversations with potential customers can lead to your businesses making more money. Convenience and strong customer service are what consumers are looking for and smart QR codes bridge the gap to give everyone what they want. 

Obstacles SMBs may face using smart QR codes.

As with any new technology, beginning to use smart QR codes in your everyday business practices can bring up some difficulties.

• Business owners will need to understand new tools in order to utilize the data and assess which of their smart QR codes are providing them the most value. This will take some time and effort, but like any innovation, it can pay off. 

• Getting employees on board with new ways of marketing and communicating within the business can be tricky. Focus on the end goal and help employees understand the importance of keeping up with technology; allow them to see your excitement so they can feel it themselves. 

• Some customers may not feel comfortable scanning a QR code, or might not even know what it is. If managers and employees are knowledgeable about the technology, they can help to ease customer concerns and explain the value of using smart QR codes.

Over 80% of customers say that convenience when working with a business is more important to them now than it was five years ago. Applying a new way of marketing and assisting customers can be stressful, so take it one step at a time. Consider starting with just a couple of smart QR codes on your office door or one of your service vehicles and let the ideas flow from there. 


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